soft&loom — a brand where lingerie becomes a small story about femininity and freedom. Every detail is thoughtfully designed to bring lightness and confidence. In creating this project, I aimed to convey a special mood — not glossy, but warm and intimate. It was important for me that the visual presentation stood out from the usual clichés. That’s why, instead of sterile white or strict black, I chose a deep dark gray.

This project is an example of how even a small website can become expressive and atmospheric when attention to detail and love for the brand are put into it. Soft&Loom is about beauty and comfort in every movement.

Although the site turned out to be small, I added many details that reveal the brand’s character and capture attention from the very first seconds. These include a vertical pink menu, element animations, and white noise that creates a subtle retro mood.

BRANDING / Web Design / Tilda